GEFA’S DESIGN PROCESS
THE DESIGN PROCESS
Ron Golbus – President, with over 50 years
of fulfillment and production experience, together with David Jordan Williams – GEFA’s Creative Director, and award-winning photographer, artist, and graphic designer, collectively create, original works of art
for hospitality and commercial environments.
GEFA offers custom design and fabrication services,
to distinguished interior designers, architects, space planners, hospitality purchasing agents, hotel developers, and management firms, worldwide.
Working one-on-one with Ron Golbus, David Jordan Williams, and their experienced design and fabrication teams is unique in our industry and is one of the main reasons that interior designers, architects, and purchasing firms, prefer GEFA.
Ron and David, together with their teams, will curate/create original imagery, printed on a variety of substrates, including fine art and photographic papers, fine art canvas, custom wallcoverings, optically clear acrylic, metal Dibond®, laminated and resin-coated woods, architectural glass, and other imaginative materials.
Once your original artwork has been created, and the appropriate substrates have been identified, the final design, component is the custom framing that best reflects the personality of your project.
Six of the most important factors in achieving the strong, outstanding result required for the overall look and feel of your project, are…
(1) Establish A Budget:
Setting a budget for guest rooms, public areas, restaurants, or any other area of your project, will greatly assist the design consultants at GEFA, to establish the various printing substrates, paper – acrylic – metal wood – canvas - overall sizes - custom framing styles, glazing materials, etc., that ultimately correspond to the design narrative that you have established for your project.
(2) Establish Your Design Narrative:
Defining the identity and personality of your project, as a blueprint of the work required, and to fulfill your design objectives, requires that you dialogue directly with us at the very outset of the project.
(3) Obtain GEFA’s Original Art Curation:
When you share your design narrative with GEFA’s sales representative or our in-house design team, we will provide you with a custom artwork curation/creation within approximately 72 hours.
(4) Select The Appropriate Substrate + Artwork Genre:
Substrates include fine art and photographic papers, fine art canvas, custom wallcoverings, optically clear acrylic, metal Dibond®, laminated and resin-coated woods, architectural glass, and other imaginative materials
Genres include paintings, lithography, photography, digital art, sculpture, video motion graphics, video site mapping, and design.
(5) Selection Of Custom Framing Styles:
GEFA’s artisan framers and fabricators offer the discerning interior designer, a myriad of custom framing styles. GEFA’s in-house design team will create a selection of frame moldings, and custom framing styles, to best accentuate the original art that we have designed for your project.
(6) Time Frame For Delivery To The Job Site:
Allow sufficient time for our custom curation, and for the fabrication of unique sculptures, art, mirrors, and other art features. Anticipate our design time, working sample approval, and the approval of shop drawings by your team and your client.
Also, there is always the issue of the possible requirement to import various products/fabrication materials from overseas, and of course, transit time to the project.
One call to GEFA starts the creative process.
We look forward to hearing from you and your team.
800.472.7445
Ron Golbus - President
ron@gefaart.com
David Jordan Williams - Creative Director david@graphicencounter.com
PERFECT ART SPECIFICATION
PERFECT ART SPECIFICATION
(1) Item Number
(2) Quantity
(3) Image Size
(4) Outside Dimension
(5) Substrate - Fine Art Paper, Fine Art Canvas, Acrylic, Metal, Glass
(6) Matting - 4 or 8-Ply, Color, Single Mat, Double Mat, Linen
(7) Framing - Canvas Floater or Shadowbox + Moulding Number
(8) Glazing - Clear Glass, Non-Glare Glass, Clear Acrylic
(9) Security Hardware -Three Point, Four Point, Z-Bar
(10) Side Mark - Item #, Purchase Order #, Location
(11) Artwork Protection - Dust Cover + Paper Corners + Shrink Wrap Around Entire Piece, To Prevent Vibrational Damage During Transit
and Installation
(12) Boxing/Packing - Individual Box Or Combined Packaging
SECURITY HARDWARE OPTIONS
SECURITY HARDWARE OPTIONS
(1) - Various Security Hardware options:
Every art + mirror specification instruction “that we see” instructs GEFA to use “three point locking hardware”. However, this instruction does not correctly anticipate all intended applications. Choose from the following choices based on your particular installation requirements.
(2) - Three Point/Four Point Frame Hardware:
If the width of your art or mirror is less than 36” - specify three point t-lock frame security hardware. If the width of your art or mirror is greater than 36”– specify Four point locking hardware.
(3) - Specify:
Vendor to apply locking hardware in the same location on each picture. Vendor to provide installation wrench and all additional components in a separate carton/container to be identified on the bill of lading as a separate line item.
(4) - French Cleat – Z-Bar:
If the size of your artwork is over 40” wide, or the weight is over 75 lbs. -Specify: French Cleat / Z-Bar at the top (75% of the width) Specify: Two security hardware brackets, to be placed 3” in, on both sides of the frame, at the bottom.
(5) - Installation Brackets:
Items seem to get lost after receipt...so a separate line item on the Bill of Lading helps ensure the accountability of the receiving warehouse. If however, more security hardware items are required, please contact us 800.472.7445