Original artwork design by Williams Studio
Project Title: Fremont Hotel, Las Vegas, Nevada
Location: Las Vegas, Nevada
Interior Design: Foundry Concept and Design Studio
Las Vegas, Nevada
Purchasing: Carver and Associates - Las Vegas, Nevada
Client: Boyd Gaming Corporation - Las Vegas, Nevada
Establishing the Budget -
Graphic Encounter Fine Art, headquartered in Aspen, Colorado and Los Angeles, California, was engaged by the Interior Design Firm Foundry Concept and Design Studio - Las Vegas, Nevada, to custom design over 100 original interpretations of Mid-century Modern works of art, which were printed on Fine Art 100% Rag Paper and Fine Artist Canvas, for the Guest Rooms, Guest Suites, and Public Areas, for the 2020 Renovation - Fremont Hotel, Las Vegas, Nevada.
Although there was no precise artwork budget established for the renovation, our design and fabrication directive was to create colorfully expressive, Mid-century Modern works of art, that would provide the focus for the Guest Rooms, Guest Suites, and Public Areas.
The Design Narrative -
Foundry Concept and Design Studio - Las Vegas, Nevada, enlisted the design and fabrication services of Graphic Encounter Fine Art to create over 100 original Mid-century Modern works of art, in bright, engaging color schemes, to highlight the Guest Room, Guest Suites, and Public Areas, for the 2020 renovation of this landmark Las Vegas, Nevada hotel property.
The Custom Art Curation -
David Jordan Williams, Creative Director for GEFA, worked closely with Foundry Concept and Design Studio - Las Vegas, Nevada, creating numerous original Mid-century Modern images, that would set the artistic tone for this renovation.
This collaboration between Foundry Concept and Design Studio and Graphic Encounter Fine Art was very creative and contributed to an extraordinary result for Boyd Gaming Corporation.
Fabrication -
Once the original art designs were approved by the various design teams, Graphic Encounter Fine Art provided custom maquettes on the varied specified substrates of Fine Artist Canvas, and Fine Art 100% Rag Paper, prior to production.
Once completed, these images were custom matted and custom framed, in 20 different custom matting and framing styles.
The Original Canvas Artwork was individually boxed to prevent damage to the surface during transit to the job site.
Fremont Hotel - Historical Overview -
1956 - Fremont Hotel opens - Designed by Architect Wayne McAllister, Fremont Hotel, located on 200 Fremont Street was the tallest building in the state of Nevada at that time. At the time of its opening, it had 155 rooms and cost $6 million dollars, and was to be the beginning of the downtown expansion. Ed Levinson and Lou Lurie were the owners at its beginnings.
1959 - Wayne Newton made his start in Las Vegas at the Fremont’s Carnival Lounge.
1963 - Fremont expands to include the Ogend Tower, and the cities first vertical parking garage.
1974 - Fremont Hotel Casino is located on what is commonly referred to as the four corners. The four main hotels that are located at this famous corner are Fremont Hotel Casino, Four Queens, Golden Nugget, and Binion’s Gambling Hall and Hotel. Allen Glick’s Argent Corporation purchased the Fremont in 1976 and expanded the casino operation at a cost of $4 Million Dollars.
1983 - Sam Boyd bought the Fremont to add to his Boyd Gaming group properties.
2020 - Fremont Hotel undergoes a complete guest room and public space renovation.
Film history -
Many scenes from the Jon Favreau and Vince Vaughn movie Swingers, were filmed inside the Fremont, including their games of blackjack. The casino also appears periodically in the 1992 Disney film Honey, I Blew Up the Kid, and briefly in Vegas Vacation.
