Original artwork design
David Jordan Williams

Project Title: Embassy Suites - Round Rock

Location: Round Rock, Texas 

Interior Design: MCS Architects - Houston, Texas

Purchasing: Perspective Hospitality - Cedar Park, Texas

Establishing the Budget - 

Graphic Encounter Fine Art, located in Aspen, Colorado, and
Los Angeles, California, was engaged by the Architectural firm, MCS - Houston, Texas to custom design numerous original works of contemporary art for the Round Rock Embassy Suites project - Houston, Texas.

The Design Narrative - 

The artwork was created to reflect the atmosphere surrounding the History of Round Rock, Texas, and it’s connection to the beginning of the Chisholm Trail. Round Rock, Texas got it’s name from a large flat round rock boulder, that existed in the middle of the Rio Grande River, in what is now Round Rock Texas. The rock itself was used by cattle drivers on the Chisholm Trail to gauge how deep the water was, to help them determine the depth of the water, and judge when it was safe to cross and begin their journey, up the Chisholm Trail to market.

MCS Architects of Houston, Texas, enlisted Graphic Encounter Fine Art, to custom design numerous original interpretations of artwork, that reflected the atmosphere surrounding the hotel’s historic River Oaks neighborhood, and the history of the Houston, Texas environment.

The Custom Art Curation - 

David Jordan Williams, Creative Director for GEFA, worked closely with Linda Snyder, the President of LSA, and her design team, to create works that defined the spirit of the hotel.

Fabrication - 

Once the original art designs were approved by LSA’s design team, Graphic Encounter Fine Art provided custom maquettes on the various specified substrates, of Artist Canvas, 100% Rag Paper, and Dibond Aluminum, prior to production.