CAESARS PALACE
Project Title: Caesars Palace - Las Vegas, Nevada
Interior Design: Caesars / Harrah’s Entertainment
The Design Narrative -
Graphic Encounter Fine Art, headquartered in Aspen, Colorado and Aspen, Colorado, was engaged in 2006 by Caesars design and purchasing to provide custom artwork for many of the guest rooms and suites of this Las Vegas landmark hotel project.
Caesars Palace is a luxury hotel and casino situated on the Las Vegas Strip between Bellagio and The Mirage.
In 1962, cabana motel owners Jay Sarno and Stanley Mallin applied for a $10.6 million loan from the Central States Pension Fund. He began plans to build a hotel on land owned by Kirk Kerkorian. Sarno would later act as designer of the hotel he planned to construct. His vision was to emulate life under the Roman Empire. The objective of the palace was to ensure an atmosphere in which everybody staying at the hotel would feel like a Caesar; this is why the name "Caesars Palace" lacks an apostrophe, making "Caesars" a plural instead of possessive noun. Caesars Palace was instrumental in beginning a new era of lavish casinos from the late 1960s onward. Architectural writer, Alan Hess, stated: "Caesars Palace needed only a sumptuous array of Classical statuary and a host of marble-white columns to establish its theme. The visitor's imagination, in league with well-placed publicity, filled in the opulence”. Jefferson Graham wrote that the result was "the gaudiest, weirdest, most elaborate, and most talked about resort Vegas had ever seen. [Its] emblem was a chesty female dipping grapes into the waiting mouth of a recumbent Roman, fitted out in toga, laurel wreath, and phallic dagger".
The inauguration ceremony was held on August 5, 1966. Sarno and his partner, Nate Jacobsen, spent one million dollars on the event. The cost included "the largest order of Ukrainian caviar ever placed by a private organization", two tons of filet mignon, 300 pounds (140 kg) of Maryland crabmeat and 50,000 glasses of champagne. Among the performers at the opening were Andy Williams and Phil Richards. According to author Ovid Demaris, Caesars Palace was "a mob-controlled casino from the day it opened its doors". By the time it opened, the significant publicity of the new hotel had generated $42 million in advanced bookings.
On December 31, 1967, stunt performer Evel Knievel arrived at the hotel to watch a boxing match and convinced Sarno that he could jump over the distance of 140 feet (43 m) over the fountains. ABC came in to film the jump, in which Knievel hit the top of the safety ramp after the jump and flew over his handlebars into the parking lot of neighbouring Dunes. Fracturing his pelvis, several bones and suffering a concussion, he lay in a hospital unconscious for 29 days in a coma before recovering. On April 14, 1989, Knievel's son Robbie successfully completed the jump.
Caesars Palace in 1970
Notable entertainers who have performed at Caesars Palace include Frank Sinatra, Reba McEntire and Brooks & Dunn, Sammy Davis Jr., Ella Fitzgerald, Count Basie, Dean Martin, Rod Stewart, Stevie Nicks, The Moody Blues, Celine Dion, Ike & Tina Turner, Shania Twain, Bette Midler, Cher, Elton John, Liberace, Diana Ross, Liza Minnelli, Julio Iglesias, Ann-Margret, Tony Bennett, Harry Belafonte, Lena Horne, Judy Garland, Gloria Estefan, Janet Jackson, Mariah Carey, Matt Goss and Deana Martin.
